Matthew Markland
BRAND DEVELOPMENT. VISUAL MERCHANDISING. STORE DESIGN
Matthew Markland
BRAND DEVELOPMENT. VISUAL MERCHANDISING. STORE DESIGN
Matthew Markland
BRAND DEVELOPMENT. STORE PLANNING . VISUAL MERCHANDISING
MUD BAY
DIRECTOR, STORE DESIGN AND VISUAL MERCHANDISING
2020-PRESENT
OLYMPIA, WASHINGTON
- Launched a Visual Merchandising and Store Design program for a 64-store, $150M pet supply retailer.
- Designed 8 customer-centric stores in the Pacific Northwest with an experiential approach, focused on the 3rd Place theory of retail.
- Developed brand strategies and Visual Merchandising programs that enhance in-store experiences and support category initiatives.
- Collaborated with the Marketing Director to ensure consistent omni-channel presence and oversaw the in-store graphics and design team.
- Implemented data analysis and refined metrics tracking, contributing to the organization’s growth.
- Created Visual Merchandising programs like Health and Happiness, Visual Library, and Departmental Guidelines to unify operations and drive sales.
SUR LA TABLE
DIRECTOR, VISUAL MERCHANDISING AND STORE DESIGN
2014-2020
SEATTLE, WASHINGTON
- Led visual merchandising, store design, and creative direction for a 140-store experiential retailer centered on cooking and community.
- Developed and executed re-branding strategies for Sur la Table across all locations, encompassing direct business, social media, and customer-facing assets.
- Collaborated with the merchant group on product development, including Private Label and seasonal items, and devised the "Life of a SKU" strategy from concept to exit.
- Designed and implemented proprietary fixture and signage packages for Sur la Table.
- Led the design of new small-format stores with culinary programs, exceeding metrics and expectations, while shaping the future store concept.
- Optimized visual merchandising processes, reducing in-field hours by 20% over three years, directly impacting EBITDA.
BLOOMINGDALES
VISUAL DIRECTOR
2012-2013
COSTA MESA, CALIFORNIA
- Led the store team to create visually creative and original merchandising presentations in line with Bloomingdale's aesthetic. Aligned partner interests and community initiatives such as Hurricane Katrina Relief, Breast Cancer Awareness, and Chinese Cultural Awareness with visual merchandising objectives.
DUTY FREE STORES, NORTH AMERICA
LOUIS VUITTON, MOET HENNESSY
SENIOR VISUAL MERCHANDISING DIRECTOR, NORTH AMERICA
2008-2012
- Oversaw visual merchandising, promotions, and graphics for a $270M luxury, global travel retailer across 25 North American locations, ensuring strategic alignment.
- Managed a $500K operational budget and a $4M capital budget, achieving 10-15% savings annually through innovative initiatives like revenue-generating window programs and signage reduction.
- Developed presentation strategies resulting in sustainable increases in volume, penetration, and conversion, including successful implementations of World of Whiskey shops, detailed wine strategies, and Fragrance High Profile Presentations.
- Collaborated with internal teams and vendors to streamline seasonal floor sets and promotional calendars, while adhering to brand style guidelines and creating proprietary presentation directives.
MACY’S, NORTHWEST DIVISION
CREATIVE DIRECTOR
2007-2008
SEATTLE WA
- Developed, directed, and implemented the creative strategies within a $1.8B, 52 store division of Macy’s.
MACYʼS, NORTHWEST DIVISION
REGIONAL VISUAL DIRECTOR
2004-2007
SEATTLE WA
- Directed the merchandising and presentation of a 12 store, $430M region.
MACYʼS, NORTHWEST DIVISION
REGIONAL VISUAL DIRECTOR, FLAGSHIP STORE
2002-2004
SEATTLE WA
About Matthew Markland
With over 15 years of director-level experience in Visual Merchandising and Store Planning across luxury, department store, specialty, and global retail sectors, I bring a unique blend of talent and expertise. I excel at aligning brand vision, voice, and business objectives, ensuring that each store reflects the essence of the brand. As a data-driven visual designer, I focus on essential metrics while maintaining a conceptual approach and storytelling prowess. My passion lies in transforming stores from transactional spaces to experiential destinations, catering precisely to customers' preferences and enhancing their retail experience.
MUD BAY
MUD BAY
SUR LA TABLE
SUR LA TABLE
DFS LVMH
DFS LVMH
BLOOMINGDALES
BLOOMINGDALES
